Although SEO is the main tool of choice for dominating search results pages, it is not the only method to gain increased online presence. With Pay per Click advertising and AdWords remarketing, you can ensure that your prospects will find their way to your website. This marketing strategy is not just effective, it is also economical to maintain as well.
What is Pay Per Click Advertising and AdWords Remarketing?
Pay per Click (PPC) advertising refers to the use of banner ads that appear in relevant online search engine results. This allows customers to instantly find the right retailers and establishments associated with the keywords they used. Notably, businesses utilizing PPC services are charged a fee only for the number of times their ad was clicked by a user—this makes them a surprisingly affordable marketing material for their effectiveness.
Remarketing AdWords is a specialized PPC method wherein a business’ banner ads can appear onscreen to visitors even after they have left the business’ website. Unique to Google-based searches, this type of ads aims to redirect customers back to the original website. Remarketing can potentially convert prospects and help other users retrace their steps back to the business’ site.
Why do you need Pay Per Click Advertising and AdWords Remarketing?
SEO largely deals with the use of keywords to increase the accessibility of a website, yet it can take time for a site to gain enough prominence on organic search engine results. With PPC ads, businesses can immediately get a spot of their own on the first page through a convenient banner ad. For customers who want to find a retailer quickly, PPC ads are right up their alley.
On the other hand, remarketing AdWords is a viable tactic that can help retain customers on the Web. With so many competitors online, businesses need to find ways to entice their consumers back and inspire brand loyalty, and remarketing can do it all.
Remarketing, PPC, and the economy of clicks
Unlike other forms of advertising, wherein you spend a considerable amount for media exposure without the guarantee of actually reaching enough customers, PPC advertising only charges you for every time your banners have been clicked. Also, your PPC ads are likely to attract your target customers – those much likely to do business with you. It should be noted that there is no limit to the design of the banner ad you create, so it is possible to design a banner that conspicuously lists your contact details; this allows your customers to discover details regarding your business without having to click on the ad, sparing you from costs.
The same advantages apply to PPC ads used for remarketing purposes. Remarketing banners are an inexpensive way to remind users of your business.
Digital Leverage offers the following services to get your business started on PPC advertising and remarketing:
- Account Setup
- Market and Keywords Research
- Campaign and Ad groups Setup
- PPC Budget Management
- Targeting Options
- Conversion Tracking
- A/B Testing
- AdWords Remarketing