Unsurprisingly, social networks are still the most popular methods people use to connect with and get to know each other. While seemingly simple in utility at first look, social networks can be powerful marketing platforms that businesses should utilize. Digital Leverage can help strengthen your business’ online presence through social media optimization.
What is Social Media Optimization?
Social media optimization (SMO) refers to the use of various social networks in order to market a business, and it is usually used in conjunction with other forms of online marketing. SMO’s strength lies in the popularity and interconnectedness of networks such as Facebook, Twitter, Google+, LinkedIn, and others. With so many people participating in these networks and sharing content with their family and friends, there cannot be a more engaging and exciting marketing platform to use.
Why do you need Social Media Optimization?
The better question to ask is: Why would you not? Social networks are redefining the way people spread information among peers. Also, many consumers appreciate being able to interact with their favorite brands and retailers as they would with their friends, so businesses should seriously consider maintaining a presence on these networks to allow such dynamics.
Essentially, social media optimization seeks to further your business’ brand on social networks. It gives your business a more human and approachable side to it, which can strongly appeal to consumers. It also takes advantage of the vast inter-networked acquaintances of your customers, allowing them to share your marketing content with their friends.
Digital Leverage offers four distinct SMO services over four different networks to secure your business a prominent and approachable presence online. We can also craft an SMO campaign for other unlisted online networks such as YouTube, Pinterest, Blogger, and so on; consult with us, and we will find the right networks for your business to integrate with.
The following are the four networks we largely focus on:
- Facebook – Perhaps the biggest social network of them all, Facebook continues to swell in membership and is potentially the most effective platform to market on. We can create a profile your customers can engage with and whose content they share with others. In addition, we will even run and maintain your account in your stead.
- Google+ – A relatively new player in the social network scene, Google+ has the advantage of being intertwined with SEO functionality. We can tie together your Google+ account with the right keywords, as well as any online listings you might have, in order to boost your business’ presence.
- Twitter – While a lightweight compared to other networks, Twitter has a dynamic charm of its own. We can craft and manage a Twitter account for you, and even make daily posts for you.
- LinkedIn – As LinkedIn is a network mostly for businesses compared to the other casual platforms, this makes it perfect for companies whose main clientele are other businesses. Trust us to make an account for you that engages in the right discussions and groups within the network.